Below you'll find all of my most popular sales letters and promotions. Many photographers all over the country have used these letters unchanged year after year to bring in new and repeat business. Some letters like our Senior Model Promotion and our Gift Card Letter have had as much as a 10-15% booking rate (no joke).


Every one of these letters has been tested and proven to the nth degree. Simply open the pdf file, copy the text and paste it into any page layout program you currently use (QuarkXPress, InDesign, Word, etc) and make the small necessary changes (like your name, studio name, phone number, address and website) and print and mail them. Some programs such as the gift card letter, we actually send, on autopilot, every month to fill our calendar with new moms for our very lucrative baby photography line. Others are seasonal- like our holiday promos.

Here’s the stuff!

This Gift Card Letter Version 2 is completely re-written from the ground up. It's prettier, all new text and headlines, and includes everything you'll need to get your gift card promotion off the ground, without worrying that your competition has you locked out from using the original letter. This letter is written for family and/or children's portraits, but comes with instructions for changing it to use with ANY product line you offer.


Use this is a one time mailing, or monthly. Use it as often as you want to keep your schedule booked month after month. Put your marketing on auto-pilot and have a steady stream of portrait business coming to your door - and booked well in advance. This is not (and never will be zip code protected, so you can purchase and receive it immediately without us running a zip protect check before we sell it to you

$315

(Regularly $415- you save 100!)

Gift Card Letter (V2)

Want to get tons of HIGHLY motivated high school seniors in your door, and NEVER have to deal with school contracts or yearbook deadlines (even in a contract state) again? This promotion was written to bring in a high number of enthusiastic, excited teens to be photographed - and gets them in earlier than usual- extending your senior season by as much as 3 months.


If you’ve never done high school seniors before, this is the promotion that will absolutely put you on the map!  Year after year the promotion keeps us busy for months, and confounds other local photographers as they wonder how a guy that has no school contracts (Mike's in a very strict contract only area) yet consistently brings in so many seniors.


You will be thrilled with this promotion!


Just a quick note: The very 1st time I sent this out to a list of 650 prospects, I got over 120 responses from girls wanting to be my models!

Senior “Model” Letter

$315

(Regularly $415- you save 100!)

Booking weddings getting tougher and tougher?

It sucks that everyone with a digital camera is shooting weddings now.


Want to weed through the price shoppers and get the type of clients you want? Mike Spatola's extremely powerful Wedding Sales Letter kit has been used and tested all over North America with incredible results, (and Mike enjoyed a $7000 average sale on weddings!)


Revised and Updated in 2008, this kit will book you 8 out of 10 brides that contact you with far less hassles than you've ever had in the past. The day of "thanks for your time, we have a few other photographers to meet, we'll call you in 2 weeks" is a thing of the past. Get your check at the 1st consultation every time. This kit will easily pay for itself on the very 1st booking.

$315

(Regularly $415- you save 100!)

Wedding Marketing Kit

Need more family or children's portrait sessions in your door?


Family portraits are about the most lucrative session you can do in the portrait business. This kit produces more sessions for you based around the simple holiday type promotion concept.


It can be used for Christmas portraits, Easter, Mother's Day, Father's Day, etc. The holiday is unimportant, you can use it for any holiday.


This promotion is about as easy as it gets, it's extremely inexpensive to produce- and the results are wonderful. You'll do this one year after year. I do!

Holiday Family Promo

$215

(Regularly $315- you save 100!)

Posing and Lighting the Female Form


If you photograph (or want to photograph), glamour, boudoir, models, high school senior girls or even pin-up photography- you will LOVE this 4 DVD set!


Posing and Lighting The Female Form is a 3 DVD video production teaching photographers (and models too) hundreds of poses and their variations as well as lighting for drama! 7 different models were used on this DVD set to help me demonstrate all the poses and lighting set-ups in great detail. Each model has their own segment that ranges from about 15-30 minutes and includes a complete portfolio slideshow of their finished images too. Running time is about 3 hours for the 3 DVDs. You will learn literally hundreds of variations.


As an included bonus, Mike created a companion guide with all the lighting diagrams so they can be easily recreated, with equipment used, camera settings and angles of light and illustrated using the photos of the models to depict how each set-up looks in the finished images.


Additionally, Mike created a photoshop action set that is included- and 10 quicktime movie photoshop tutorials showing all the retouching steps Mike uses, and showing you how he gets the finished look in all his images. You will find these Photoshop movies invaluable when photographing this type of subject matter!!


This BONUS DVD is included with the set- (4-DVDs in all, totaling nearly 5 1/2 hours of instruction). These photoshop movies alone are well worth the selling price of this kit by themselves- but those purchasing this kit get the tutorials for FREE as a bonus. This item is shipped to you after payment.

Posing And Lighting The Female Form  4-DVD Set

$299

Free shipping to continental US

There’s so much more to come!!- Watch for updates!


Soon to be released-


The Kitchen Sink $2700 (pre-order now $2199)available Spring ‘10


Call it a complete portrait studio turn-key marketing operation in a box! Includes: Co-designed Custom Marketing Calendar, The newest Gift Card promotions, Newsletters Template, Senior Model Promotion Kit, Holiday Promo Kits 1 and 2, Wedding Marketing Kit, Boudoir Done Right kit (below), All of our studio forms, Price Lists, Diamond Diaper Program, and 12- Monthly 30 minute consulting calls.



Boudoir Done Right! $599 (pre-order now $499)available Spring ‘10


Includes: Pricing Guide, 4 DVD Set Posing and Lighting The Female Form, Retouch Tutorial Movies, Photoshop Action Set, Tested Google Ads and Keywords, Website Information and set-up guide, Wufoo Forms guide and gift certificate, equipment set and a prop guides. Mike will personally set up your online ads and wufoo forms with this product so you don’t have to.



For the following services- please contact Mike HERE to arrange-


Custom iWeb Sites  $250


On a PC? Don’t want to buy a mac (shame on you!)? Mike will create an iWeb site for you!

Includes a template of your selection and color scheme, you supply the text and images and we’ll create a really nice, easy to navigate site with up to 5 pages- (ie- home, gallery, contact, testimonials, why choose us, etc). We will upload and test the site right on your server and updates will only be a minimal fee.


Custom Copywriting  minimum $400 and up 


Includes: The Special Needs/Wants Analysis Questionnaire. Also includes discounts on

customizing existing successful pieces to your studio. From a creating a completely new and unique piece to rewriting something you already have We will make your piece work like never before.


Consulting   1 time $120 per hour, 4 weekly 1 hour calls for $350, 12 monthly for $600


Includes:  The Special Needs/Wants Analysis Questionnaire. And discounts on all available products that I offer.  Can be done on the telephone or via iChat or Skype video conferencing. This is no holds barred real opinions and advice. We can review and correct what you’re doing now, help you organize and prioritize, or even help you start a new campaign. You decide.

All of my marketing kits come with a full year’s money back guarantee. Use them for a full year. If you’re not thrilled with the results, simply contact me by day 365 and I will refund your money- 100% of it!


You see, I know these promotion work. Not only in my studio, but from all the testimonials I received from other photographers that use them. The work from L.A. to Kansas to the U.K. Follow the plan, and the plan works. The only reason it wouldn’t work for you is that you buy it, and then don’t use it.

The HIGHLY anticipated 2010 INTERNET VERSION of our most popular marketing kit!


Using a unique website and sign-up forms, this online version of our Senior Model Promo uses the power of Facebook ads and VIRAL marketing, and referral bonuses to blast way past the competition and give you a completely unfair advantage in one of the most competitive markets there are.


You get the whole website, all the facebook ads and internet forms, plus VERY detailed illustrations and total copy and paste simplicity. Your one-year license includes breaking news, plus as long as your license is current, you will receive all updates free of charge!


I have NEVER been more proud of any of my kits!


Incredible Response Guaranteed! Plus the cost to run this promotion is a fraction of the original mailed promotion. But as a bonus, we will include the latest version of the original Senior Model Letter, free of charge (currently $315 value, yours free!)

Senior “Model” Promotion

2010 Internet Version

$599

Limited time introductory price, $699 thereafter